The article provides some great advice on what to look for when hiring an SEO specialist. With this knowledge, you will be able to make an informed decision about which company is the best fit for your needs and budget. These tips are:
- Personal and company background
Every business needs a person to manage it. It makes no difference in internet marketing. A good seo specialist is one who knows what he’s doing and has the experience to prove it and knows how to build a long-term relationship with his clients. The first thing you should ask yourself before hiring a seo specialist is: Who’s going to be managing my seo account? And what level of knowledge will this person provide?
- What guarantees can you get?
Other than skills and past experiences, a professional seo expert should surely have some guarantee to protect their client’s money and time. For example, the number of months he will return the investment that you put in after your site is set up or how much traffic or sales he promises within a certain period.
- What results can you expect?
The most important question of all – does the search engine optimization specialist knows what he’s doing and how to get it done? Does he have past work or cases that you can reference, especially those which are successful, for example, website ranking increases and sales rise after implementing his ideas? If he doesn’t, it’s better to stay away from this person.
- Do not let the price determine everything
If you’re looking for someone with the lowest price, it doesn’t necessarily mean that all cheap services are worth it. There’s a big chance that you’ll get what you pay for – no results at all. Look for someone who will provide you with the service that’s worth the price, not just anyone with a low cost. Compare both prices and services of the SEO specialist in Atlanta or elsewhere and then decide.
- Follow up after hiring someone
After you’ve chosen a seo specialist, don’t let the matter rest there. You need to know how your investment is developing so that you can adjust your tactics or change provider if needed. Make sure to keep an eye on your site’s ranking and traffic as well as sales during this time to see whether he provides his services well.
- Choose carefully between an SEO agency and a freelancer
Do you want a one-man-army or a team to help you with your business? A team can provide you more assistance, especially if you’re new to internet marketing. But sometimes, it’s better to let an independent specialist handle the job than to hire a team, especially if the team is big or you’re not sure about their abilities yet.
- What kind of person is he/she?
Find out more about the SEO specialist’s personality and manners before hiring him. This will allow you to communicate better to maximize the result of your SEO project and keep a long-term relationship with one another.
- Look for someone who has passion.
Look for someone who’s open-minded, always learning, and willing to develop his skills by attending seminars or reading books on seo. You can ask him whether he still goes to seminars or read books related to seo even though he has years of experience. The answer will tell you a lot about his passion for doing this job.
- Look for someone who is more than just an internet marketer
Especially if you’re new at this business, it’s better to choose someone who can give you not only the technical aspect of the job but also some advice on what you can do to promote your website. A seo specialist should be able to look at your whole picture, not just the technical part. He should provide you with more than just information about how you can increase traffic or sales; he should give out knowing that will help you get results as well as provide you the tools and strategy to do so.
- Look for someone who is specialized in your field
Do some research about what kind of business you are in. For example, if you’re selling products about skincare, look for someone talented in writing articles or making videos that have to do with skincare products. Don’t be tempted to hire someone who’s good at everything because he most likely won’t excel in your specific field. But if you think that the seo specialist is very talented and can produce results on a wider range of subjects, you might want to consider hiring him.
- Ask for successful case studies
Before making an investment, you may want to look for some people who have hired this seo specialist before and ask them how their investment is. This will help you understand his background better and avoid hiring a fraudster.
- Determine how many keywords he’d like to optimize for
Knowing how many keywords he targets and the competition level of each keyword will help you figure out if he’s targeting a doable amount or too much at once, which might lead him to get no results at all.
- Ask for the agreement on your keyword research strategy
Many seo specialists will do their own keyword research before targeting keywords that he thinks will work, but it is also a good idea to discuss with him about which keywords you want to target and why. This will not only be helpful in deciding whether this seo specialist is a good fit for your company but also help you understand how he thinks.
An SEO specialist is one of the most important people in an internet business; therefore, he should be treated as an asset that will keep growing with you. Communicating well and working closely with your seo specialist will give you a big chance to succeed in your online business.